bowling with three year olds?

Whose idea was it to take 2,3 and 4 year olds bowling? Granted, now they have this metal contraption that you can put the ball up on and the kid can push it so it actually goes all the way down to the pins, but they are not very good at having to sit and wait for their turn. It was quite an adventure but I don't think we will be going back anytime soon.